Product Markup Calculator — Retail Pricing
Free product markup calculator. Calculate selling price from wholesale cost and desired markup.
Formula: Wholesale Cost × (1 + Markup% / 100)
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What Is This Calculator?
Product markup calculator helps retailers determine the selling price based on wholesale cost and desired profit percentage. Typical retail markups range from 50% (keystone pricing) to 300%+ depending on the industry.
How to Calculate
To calculate product selling price: 1) Enter the wholesale or manufacturing cost. 2) Enter your desired markup percentage. 3) Multiply cost by (1 + markup/100). Formula: Selling Price = Cost × (1 + Markup% / 100).
Examples
Example: Wholesale cost is $15, desired markup is 100% (keystone). Selling Price = $15 × 2.0 = $30. Your profit is $15 per unit.
Recommended Tools
Shopify has built-in pricing tools to manage markups across your entire product catalog.
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