Average Order Value Calculator — AOV Metrics
Free average order value calculator. Calculate your AOV to optimize pricing and promotions.
Formula: Total Revenue / Number of Orders
Recommended Tools:
What Is This Calculator?
Average Order Value (AOV) measures the average amount spent each time a customer places an order. Increasing AOV is one of the fastest ways to grow revenue without acquiring new customers. Common strategies include bundles, upsells, and minimum free shipping thresholds.
How to Calculate
To calculate AOV: 1) Sum total revenue for a period. 2) Count the total number of orders. 3) Divide revenue by orders. Formula: AOV = Total Revenue / Number of Orders.
Examples
Example: $25,000 in revenue from 500 orders. AOV = $25,000 / 500 = $50 per order.
Recommended Tools
Shopify provides AOV tracking in its analytics dashboard and supports upsell apps to increase it.
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