Conversion Rate Calculator — Measure Conversions
Free conversion rate calculator. Calculate what percentage of visitors take a desired action.
Formula: (Conversions / Total Visitors) × 100
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What Is This Calculator?
Conversion rate measures the percentage of visitors who complete a desired action (purchase, signup, download). It is the single most important metric for evaluating the effectiveness of landing pages, marketing campaigns, and sales funnels.
How to Calculate
To calculate conversion rate: 1) Define what counts as a conversion. 2) Count total conversions over a period. 3) Count total visitors in the same period. 4) Divide conversions by visitors. 5) Multiply by 100. Formula: Conversion Rate = (Conversions / Visitors) × 100.
Examples
Example: Your landing page gets 5,000 visitors and 150 sign up. Conversion Rate = 150 / 5,000 × 100 = 3%. The average website conversion rate is 2-5%.
Recommended Tools
Google Analytics tracks conversions with goals and events. Hotjar provides heatmaps to understand why visitors do or don't convert.
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