CTR Calculator — Click-Through Rate
Free CTR calculator. Calculate your click-through rate for ads, emails, and search results.
Formula: (Clicks / Impressions) × 100
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What Is This Calculator?
Click-Through Rate (CTR) measures the percentage of people who click on a link, ad, or search result after seeing it. Higher CTR indicates more compelling messaging or better targeting. Average CTR varies by channel: search ads (3-5%), display ads (0.5-1%), and email (2-5%).
How to Calculate
To calculate CTR: 1) Count the total number of clicks. 2) Count the total number of impressions (views). 3) Divide clicks by impressions. 4) Multiply by 100. Formula: CTR = (Clicks / Impressions) × 100.
Examples
Example: Your ad was shown 10,000 times and received 200 clicks. CTR = 200 / 10,000 × 100 = 2%.
Recommended Tools
Google Ads provides detailed CTR data for every keyword and ad variation in your campaigns.
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