Growth Rate Calculator — Period Over Period Growth
Free growth rate calculator. Calculate month-over-month or year-over-year growth rates.
Formula: (Current - Previous) / Previous × 100
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What Is This Calculator?
Growth rate measures the percentage change between two time periods. It is used to track revenue growth, user growth, traffic growth, and virtually any business metric. Consistent positive growth rates indicate healthy business momentum.
How to Calculate
To calculate growth rate: 1) Find the value at the start of the period (previous). 2) Find the value at the end (current). 3) Subtract previous from current. 4) Divide by previous. 5) Multiply by 100. Formula: Growth Rate = (Current − Previous) / Previous × 100.
Examples
Example: Last month's revenue was $1,000, this month is $1,250. Growth Rate = ($1,250 − $1,000) / $1,000 × 100 = 25% month-over-month growth.
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Google Analytics can track growth trends across traffic, conversions, and revenue over any time period.
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