Attribution Modeling Calculator — Marketing Attribution
Free attribution modeling calculator. Compare first-touch, last-touch, and linear attribution models.
Formula: Revenue / Touchpoints (varies by model)
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What Is This Calculator?
Attribution modeling determines how credit for sales and conversions is assigned to different marketing touchpoints. First-touch gives all credit to the first interaction, last-touch to the final one, and linear distributes credit equally across all touchpoints.
How to Calculate
To use attribution modeling: 1) Enter the total revenue from a conversion. 2) Enter the number of marketing touchpoints. 3) Compare models: First-touch (100% to first), Last-touch (100% to last), Linear (equal distribution). Each model tells a different story about what marketing works.
Examples
Example: A $10,000 sale involved 5 touchpoints (blog post, email, webinar, ad, demo). Linear attribution assigns $2,000 to each. First-touch gives $10,000 to the blog post.
Recommended Tools
Google Analytics 4 and HubSpot offer built-in multi-touch attribution modeling to understand your marketing funnel.
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