Reach and Frequency Calculator — Ad Campaign Planning
Free reach and frequency calculator. Plan how many people your campaign reaches and how often.
Formula: Frequency = Impressions / Reach
Recommended Tools:
What Is This Calculator?
Reach measures the number of unique people who see your ad. Frequency measures how many times each person sees it on average. The ideal frequency depends on your goal: brand awareness needs higher frequency (3-7), while direct response works well at lower frequency (1-3).
How to Calculate
To calculate frequency: 1) Count total impressions delivered. 2) Count unique reach (unique people who saw the ad). 3) Divide impressions by reach. Formula: Frequency = Impressions / Reach.
Examples
Example: Your campaign delivered 50,000 impressions to 10,000 unique people. Frequency = 50,000 / 10,000 = 5.0. Each person saw your ad an average of 5 times.
Recommended Tools
Facebook Ads Manager provides detailed reach and frequency metrics for campaign planning and optimization.
Get Calculator Tips Weekly
Free tips, new calculators, and practical business math. No spam.
People Also Calculated
CTR Calculator
Free CTR calculator. Calculate your click-through rate for ads, emails, and search results.
Conversion Rate Calculator
Free conversion rate calculator. Calculate what percentage of visitors take a desired action.
Cost Per Acquisition Calculator
Free cost per acquisition calculator. Measure the cost efficiency of your advertising campaigns.